European MBA Survey 2010

The results of the Pan-European MBA Survey reveal how MBA students perceive multinational companies/organizations as employers in Europe. The research functions as a basis for decision-making when recruiting MBA students, determining messages and channels for future employer branding campaigns, and as a control instrument for measuring the appeal a company/organization has over MBA students in Europe.

The rankings below reveal how attractive an employer is amongst MBA students, and indicates a company’s position in relation to other ideal employers in the MBA recruitment market.

About the Universum European MBA Survey 2010

• Field period: October 29th 2009 to April 23rd 2010
• Number of respondents: 2,009
• Number of evaluations: 7,028
• Respondents from 75 schools, 30 of which are the top MBA schools