European MBA Survey 2009

The results of the Pan-European MBA Survey reveal how MBA students perceive multinational companies/organizations as employers in Europe. The research functions as a basis for decision-making when recruiting MBA students, determining messages and channels for future employer branding campaigns, and as a control instrument for measuring the appeal a company/organization has over MBA students in Europe.

The rankings below reveal how attractive an employer is amongst MBA students, and indicates a company’s position in relation to other ideal employers in the MBA recruitment market. The rankings enable employers to track and set targets for measuring their level of employer attractiveness.

Number of participants in 2009: 2,630 respondents
Number of universities targeted in 2009: 80 leading MBA schools across Europe
Field period: November 2008 to March 2009

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