The American MBA Survey

The results of the American MBA Survey reveal how MBA students perceive

organizations as employers in the United States. The research functions as

a basis for decision-making when recruiting MBA students, determining messages

and channels for future employer branding campaigns, and as a control instrument

for measuring the appeal an organization has over MBA students in the United States.
 

The rankings below reveal how attractive an employer is amongst MBA students, and

indicates a company’s position in relation to other ideal employers in the MBA recruitment

market. The rankings enable employers to track and set targets for measuring their level

of employer attractiveness.
 

Number of participants in 2011: 6,297 respondents
Number of employer evaluations in 2011:  25,079
Number of universities targeted in 2011: 72 leading MBA schools
Field period: December 2010 to March 2011