The Netherland's Ideal Employers 2011

The results of the Dutch Student Survey reveal how students perceive organizations as employers in the Netherlands. The research functions as a basis for decision-making when choosing target groups, messages and channels for future employer branding campaigns, and as a control instrument for measuring the appeal an organization has over its specific target groups.

The rankings below reveal how attractive an employer is amongst students, and indicates a company’s position in relation to other ideal employers in the recruitment market. The rankings enable employers to track and set targets for measuring their level of employer attractiveness.

Number of participants in 2011: 6,120 respondents
Number of individual employer evaluations: 15,953
Number of universities targeted in 2010: 29 leading universities
Field period: October 2010 to April 2011

Students are targeted separately according to their main field of study. Please use the drop-down window below to see the different rankings.