Hong Kong's Ideal Employers 2011

The results of the Hong Kong Student Survey reveal how students perceive organizations as employers in Hong Kong. The research functions as a basis for decision-making when choosing target groups, messages and channels for future employer branding campaigns, and as a control instrument for measuring the appeal an organization has over its specific target groups.

The rankings below reveal how attractive an employer is among students, and indicates a company’s position in relation to other ideal employers in the recruitment market. The rankings enable employers to track and set targets to measue the level of employer attractiveness of the employer brand.

Number of participants in 2011: 2,640 respondents
Number of universities targeted: 7 leading academic institutions
Field period: November 2010 to February 2011
Number of employer evaluations: 9,632

Students are targeted separately according to their main field of study. Please use the drop-down window below to see the different rankings.