Singapore's Ideal Employers 2010

The results of the Singaporean Student Survey reveal how students perceive organizations as employers in Singapore. The research functions as a basis for decision-making when choosing target groups, messages and channels for future employer branding campaigns, and as a control instrument for measuring the appeal an organization has over its specific target groups.

The rankings below reveal how attractive an employer is amongst students, and indicates a company’s position in relation to other ideal employers in the recruitment market. The rankings enable employers to track and set targets for measuring their level of employer attractiveness.

Number of participants in 2010:  3,544 respondents
Number of universities targeted in 2010: 4 leading academic institutions
Number of employer evaluations: 13 021
Field period: November 2010 to February 2010

Students are targeted separately according to their main field of study. From the drop-down window below, please select the field of study which is of interest to you.